When your customers call and leave a message, their experience can significantly influence their view of your business. From navigating a menu to hearing a prerecorded business voicemail greeting, they’ll take note of how simple and professional their experience was. You can make sure they reach you with ease, both by optimizing their automated menu navigation and by ensuring they hear a professional recorded message when they call.
If done tastefully, you can promote your products or services on your voicemail greeting without sounding pushy. In fact, it’s a great way to keep customers up-to-date on company events, sales, and other news. Be sure to keep it short and have fun with it.

Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
11. "Hi, you've reached [company]. Unfortunately, we're currently unavailable. But we want to talk to you — so please leave your name and number, as well as your reason for calling, and someone will call back ASAP."