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Have Energy in Your Voice—When you record your voicemail greeting, make a positive impression. Speak as though you are enjoying a successful life. People are instinctively drawn to people with positive attitudes. If you sound like you just woke up, you will likely make a negative impression.
If you can communicate professionalism and personality with a recorded message, you are building a positive image of yourself and your business that the caller can keep in their mind.
Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.
The simple truth is that you need to be more aware of what you’re leaving for other people to hear. Sure, this doesn’t always register as a priority for users, but it’s never too late to reassess your greeting. a. Reading/Speaking in the Imperfect Tone: Tone is absolutely everything. Users don’t want to come off as being too nice, as it sounds insincere, or being too terse, as it can be interpreted as being rude. That being said, striking the right balance is absolutely essential. Your greeting exists as its own entity, and therefore, it should NOT rely on callers’ familiarity with you. Instead, it needs to appeal to the masses. As such, your inflection, i.e. the way you state your name and directions, needs to be both welcoming and firm. b. Injecting Humor & Insincerity: While humor/light heartedness can be welcoming, it can also convey a sense of informality, insincerity, and ultimately unprofessionalism. Why, because you’re not there to lend your humor or to contextualize. Instead, you’re assuming the caller has a working knowledge of your personality to ground the message. Though this might not sound like it’s all that terrible—it can be detrimental. As stated above, one should NEVER rely on a caller’s familiarity with you. Instead, aim to appeal to the masses. Humor is ultimately subjective, meaning not everyone has the same tastes; therefore, someone is bound to be turned off by a quirky or off-color remark. While implementing a light-hearted or even tongue and cheek tone can work, it’s just a really bad idea.
Recording a business voicemail greeting is not the same as recording a personalized message for your cell phone. You’ll want to maintain a level of professionalism while also connecting with your customers. Before you start recording, keep these tips in mind to leave a good impression on potential clients.
Since I pride myself in being responsible, if I don’t receive a return call I have to assume I wrote down wrong number. If I were irresponsible I would just blow it off and not care. But if I wrote down the wrong number I have a responsibility to get a hold of this person. This extra work combined with wondering if it’s the right number, leaves a bad taste in my mouth.
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"Hi Yuki, this is Trish Wexler at Chase. Ironically I'm leaving you a voice mail about your email about the death of voice mail."
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Voicemails are not just important within the corporate world but are valuable to self-employed individuals and job seekers.