A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
Record a customized greeting to be played when people are sent to your voicemail, or use a standard greeting.

In Australian English it’s pronounced with the vowel /a:/ like in ‘part’. Problems arise when people use the /ʌ/ vowel (like in ‘up’) instead of /æ/ or /a:/. If you do this is will sound like the worst swear word in English. Many non-native speakers often pronounce the vowel /æ/ more like /ʌ/ because they don’t have a vowel like /æ/ in their first language. Many speakers of European languages will do this (Spanish speakers and Italian speakers) and also speakers of Japanese and Korean. This problem with /æ/ also means that if you say the word ‘back’ in your voicemail greeting sample, you are likely to pronounce it more like ‘buck’. remember to pronounce word endings in English. Check you aren’t dropping any endings off or mispronouncing them.
Don’t Get Creative With Your Voicemail Messages—Many high profile sales trainers advise you to leave all kinds of crazy messages on your voicemail as a way to stand out. What I find is that most of the people who try to do something creative with their voicemail messages end up sounding corny. In fact, seldom do creative off the wall voicemail messages make a positive impression on me. If you want to be viewed as a professional, then make sure your greeting presents you as one.