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If someone takes the time to call and leave you a voice message, they usually have a reason that they are calling. It does convey a certain level of interest when someone is willing to hop on the phone with you. If they were less interested, they would probably send you an email or fill out a form on your website.

People have short attention spans these days, and you should always craft your communications for the lowest common denominator with something as universal as your voicemail.
Whether it’s an out-of-stock product, a canceled event, or social media snafu, there are times when your business may see an influx of frustrated callers. While it is important to address their concerns head-on, you may not be able to answer each call as it’s received. Make sure you use best practices for dealing with angry customers, and that your voicemail greeting sets the appropriate tone. Avoid defensive language, validate their concerns, and keep them informed as to how you are handling the situation.