Customer experience is today’s business battleground. At a time where it’s common for even the most established businesses to deliver poor service, incompetent support, and just outright bad communication, how do you stand out? As big companies fail in the customer experience department, doors open for small business owners and entrepreneurs to distinguish themselves.
Polite greetings when picking up the phone make the whole call go much easier, even if you're only responsible for handing the phone over to someone else. To greet people on the phone, use formal introductions when you are at work or keep it casual when talking to your friends to have phone …

Doing this helps you understand what the prospects are looking for and what they are expecting from you which will in turn help you to cater to them better.
4. Introduce yourself by name when you call someone else. When you make a phone call, the person on the other line might not know who you are. If they answer with a “hello?” always start by saying who you are, even if they are a close friend or family member. They might not have caller ID, or they might not have your number saved. Try saying, “Hey Mike, it’s Ruby calling.”