The size of your business doesn’t matter as much as its reputation. One small way you can build trust between you and your customers is with a toll-free number. It shows that you’re reliable, and it helps people remember your number more easily. Support your marketing and strengthen your brand with a toll-free vanity number.
As a part of branding and reputation of your business, one of the most underestimated details of your communication strategy is your company's voicemail greetings. Your business should be able to effectively explain your operating hours, right department to contact etc to your existing & potential customers without being boring or complicated.

#1 When answering a business phone it is important that it is not allowed to ring more than three times. Advise employees that the second or third ring is the ideal time to pick up the telephone. #2 The phone should be answered with a positive greeting such as “Hello,” “Good Morning,” or “Good Afternoon,” etc. Following the greeting, the person who answers the phone should give his
Professional voicemails are important, because they’re an extension of your personal brand, reflecting what level of professionalism you offer. Use these voicemail greetings for work or personal cell phone messages for your specific needs. You can choose a voice that will best suit your business and will deliver a warm and professional voice message. Your callers don’t want to hear a cold and indifferent machine voice. The information you want to put in your voicemail should be succinct enough for your callers to get every bit of information they need. Leave the relevant information in a clear and precise manner. Professional voicemail greetings for work should be informative. The first message the customer hears should have the company’s name so they can be sure they’ve reached the right number. Be courteous and informative. This could be their first point of contact, and you want it to be enjoyable. You may also like 30 Best Wishes and Congratulations for New Business Adventures If you’re going to make your voicemail message humorous in some way, it should be tasteful and aligned to your brand. It shouldn’t get in the way of giving customers enough information when they call. Your voicemail greetings for work should be welcoming and friendly but not too informal. Customers want to feel confident that they’ve contacted a professional, that the company values their call, and they have made the right choice. So be friendly but not too nonchalant. Your voicemail greeting should be clear, concise and to-the-point. You don’t have to put your clients through a sales pitch when they are trying to just get some information.