Polite greetings when picking up the phone make the whole call go much easier, even if you're only responsible for handing the phone over to someone else. To greet people on the phone, use formal introductions when you are at work or keep it casual when talking to your friends to have phone calls that start off on the right foot.
Turn “Thank you for calling” into “Thank for your calling PATLive.” You can then add a tagline, or pepper in branded language that your audience would appreciate. My local Kay Jewelers, for example, would answer every call with “Thank you for calling Kay Jewelers, home of the Leo Diamond,” and women’s clothing company Adore Me starts their greeting by calling callers “Adorables,” which is what they call their customer to create an inclusive, exclusive feeling.

If you’re going to ask someone to wait to listen to your automated navigation system, it’s a good call to let them know they’ve reached the right place and to add a little bit of branding and personality to your call. This is the next step of getting the call on the right track.
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