Your voicemail doesn’t have to be monotonous or impersonal. What you need is something that is unique to you but works in a professional manner. Professional voicemails are important, because they’re an extension of your personal brand, reflecting what level of professionalism you offer. Use these voicemail greetings for work or personal cell phone messages […]
Not every business has (or needs) text messaging services. But most do by now. If you don’t have text messaging, there’s a good chance that your competitors do—and your target audience will notice the difference in convenience if they interact with you both.

Hiya analyzes spam and robocalls, and the sheer volume of unsolicited and automated calls people receive has likely caused us to answer the phone less. According to Hiya’s analysis of 13 billion monthly phone calls, consumers only pick up 48 percent of the phone calls they receive.
There are many reasons why there could be a difference here, and neither study has any public-facing information about their sample size or demographics. How long people are willing to wait (or if they’ll even wait at all) could certainly vary from one industry, age group, or region to another.