The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
Solution: Have voicemails transcribed into text format so they can be quickly read as well as stored on a computer like any text file. “Then you can search voicemails for keywords like ‘I need a quote’ or ‘price is too high,’” says Dan Baldwin, an information and communications technology consultant for business owners with ICTLA in Lake Elsinore, California. Spectrum Business Voice offers customers more than 30 calling features, including the ability to have voicemails transcribed and then viewed online.

True emergencies - such as extraordinary weather - should be addressed in your voicemail if it impacts your business. Thank you for calling the Carona Surf Shop. We are currently closed due to the inclement weather. Our normal business hours are Monday through Saturday, 10 am to 9 pm. Please visit www.caronasurfshop.com to order merchandise and to check our schedule during the hurricane.
You may think this is boring, but it’s what works. Leave the sales talk and the promotion for when you call them back. Leaving a greeting is all well and good, but if it has no context you’re going to struggle to stop the person from giving up on you. Make sure people know that they’ve reached the right place. Hello, this is the office of X, the Y department. Please leave your name, reason for calling, and I’ll get back to you as soon as I can. By mentioning the specific department or office they’ve reached, you’re reminding them that they’ve reached the right place, and this is not some generic support department they’ve been redirected to. We talk to lots of different people every day. Make sure you remind people of who you are, and why you’re the best person to handle their call (and more importantly their valuable time). Hello, my name is X, the Senior Manager of Y, I’m sorry I’m unavailable right now, but if you leave your number I’ll return your call as soon as I can. Not only have you revealed who you are, but you’ve also given them the reassurance that their call is important to you. It leaves the right impression. The order of your words can seriously impact how your greeting is received. Research shows that we remember the first and last items on a list best, so the statements that matter most are those at the beginning and those at the end. Hello, you have reached X. I’m out of the office at the moment. Provide me with your contact details and I’ll get back to you as soon as I can. Do you see how important the order of the words is? The name comes first and the call to action is last. Most people will put all this important information in the middle of their greeting. It may not seem like a big difference, but it really matters. It can be tempting to try to fit as much information into a voicemail greeting as possible. Don’t do that. Sometimes less is more. Try to incorporate some strategic pauses into your greeting, so you can let everything sink in. Hello, this is X from Y. [Pause] I am not available to take your call right now. [Pause] If you are calling about Z, then please leave your name and number and I will get back to you as soon as you can.