It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
In 2020, ZipWhip surveyed 1,000 consumers and 1,600 businesses to learn about how they’re interacting on mobile devices. 32 percent of the consumers surveyed claimed they had texted a business and never received a reply. People remember those interactions. And they don’t care what your excuse is. If you ignored them or weren’t able to serve them through their preferred channel, they’re going to find a competitor who gives them what they want.

Out of the 1,600 businesses ZipWhip surveyed in 2020, 68 percent of them claimed to have used SMS to interact with their customers.
Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.