“Thank you for calling Ford, where we’ll go further with you. My name is Julia. Are you calling to book an appointment at our Jacksonville dealership for our upcoming sale?”
Staff at Centre Salon and Spa in Westminister, Colorado, pride themselves on being on time, but on the rare occasion when a stylist is running behind the front desk staff intervenes before the guest starts to fret, say Owners James Pacifico and Cathy Schafer: “We apologize for the wait time, thank them for their patience and give them a Service Recovery Card which can be used for a complimentary service on their next visit.”

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I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. Obviously I need toupdate it. And if you haven’t changed your voicemail greeting in over a year, you’re likely in the same boat. After all, a professional voicemail recording boosts your credibility, makes you seem more competent, and encourages whoever’s listening to it to continue the relationship. A relatively unprofessional one — like mine, for instance — does the opposite: It encourages prospects, recruiters, and potential connections to run in the other direction. With that in mind, I’ve written 18 unique voicemail greetings for every situation. Pick your favorite, practice a few times, then record your new voicemail.