It’s sad to say, but waiting on hold has become so normalized that consumers assume that they won’t get the immediate service they need when they call a business. In a survey commissioned by Avochato, 92 percent of respondents said they expected to spend five minutes on hold before speaking to a real person.
The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.

Polite greetings when picking up the phone make the whole call go much easier, even if you're only responsible for handing the phone over to someone else. To greet people on the phone, use formal introductions when you are at work or keep it casual when talking to your friends to have phone …
Your prospects are under the impression that a brand will be always available to cater to them, now for some circumstances, a few brands might not be able to serve their prospects 24/7 which is why creating a voicemail message becomes useful.