How many of your voicemails just say, “Please call me back”? Over the years, listening to voicemails has taught consumers that this isn’t a very good use of time. You can’t skim a voicemail. You have to listen to the entire thing and decipher what the person wants you to do.
For over 50 years, Gartner has been providing business executives with expert insights into a wide range of industries. They conduct original research on a massive scale, and in 2016, they reported that “various sources” had seen SMS open rates as high as 98 percent, whereas with email, you can expect open rates to look more like 10 to 20 percent (depending on your industry).

Voicemail plays an essential role in business operations. It captures all the missed communications from your customers so your employees and departments can respond to them quickly.
Solution: Make it easier for callers to reach a real person. For example, if you have multiple phone lines, Spectrum Business Voice offers you the option of setting up an auto-attendant that answers your business phone and provides callers with a menu of options—such as particular employees or departments. This way, callers are more likely to reach the people who can help them. A hunt group is another voicemail feature: If one employee does not answer their phone, it redirects calls to another phone line in your business and can keep trying all the lines you have. It will only direct calls to voicemail if no one answers their line.