If you’re going to start with a common statement such as ‘Your call is important to us’ and the other statements you have heard, your prospects are going to walk away.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.

Callers don’t have the luxury of seeing the script laid out in front of them while they’re listening to the various menu options. With this in mind, it’s important to use language that’s easy for callers to comprehend the first time they hear it.
Professional voicemails are important, because they’re an extension of your personal brand, reflecting what level of professionalism you offer. Use these voicemail greetings for work or personal cell phone messages for your specific needs. You can choose a voice that will best suit your business and will deliver a warm and professional voice message. Your callers don’t want to hear a cold and indifferent machine voice. The information you want to put in your voicemail should be succinct enough for your callers to get every bit of information they need. Leave the relevant information in a clear and precise manner. Professional voicemail greetings for work should be informative. The first message the customer hears should have the company’s name so they can be sure they’ve reached the right number. Be courteous and informative. This could be their first point of contact, and you want it to be enjoyable. You may also like 30 Best Wishes and Congratulations for New Business Adventures If you’re going to make your voicemail message humorous in some way, it should be tasteful and aligned to your brand. It shouldn’t get in the way of giving customers enough information when they call. Your voicemail greetings for work should be welcoming and friendly but not too informal. Customers want to feel confident that they’ve contacted a professional, that the company values their call, and they have made the right choice. So be friendly but not too nonchalant. Your voicemail greeting should be clear, concise and to-the-point. You don’t have to put your clients through a sales pitch when they are trying to just get some information.