Challenges never cease to arise when managing a business. Voicemails are often one of them, as they are rushed or fall under the shadow of more pressing matters. However, a salon voicemail greeting is an unmissable opportunity from a marketing point of view. It is as important as your website, your social media presence or even your logo! It’s part of your shopfront. Make sure it’s working FOR you, not AGAINST you.
A good voicemail greeting is short and professional, lets people know that you’ll get back to them, and invites callers to continue engaging with a call-to-action. You should also show your personality if you’re in an industry or role that allows that. If your industry is more conservative, however, you’ll want to keep humor and personal touches to a minimum. A greeting Your name Your company A simple explanation for missing the call (e.g. you’re away from the phone or are on holiday) A rough estimate of when you’ll get back to the person An alternative person to reach out to (if you’re out of office) An alternative mode of communication (if you prefer email or text) A call-to-action such as “Leave a message” or “Send me an email at [email protected]”

In sales, immediate communication with your prospects and current customers is important. Being available to answer questions or further negotiate a deal allows your clients to feel secure and more apt to purchase from you. But what if you can’t answer the phone when they call? Make sure you have a voicemail system set up so your clients have the opportunity to leave you a message.
As I was about to get into advising you on the best practices of voicemail recordings and greetings, here’s what was blasting in my ears: “I can’t keep on losing you / Over complications / Gone too soon / Wait, we was just hangin’”… I’ll let you make the parallel.