So how do consumers interact with businesses over the phone? What do they want? What are businesses doing? What’s working well for other organizations?
(This is why so many businesses use Numa to automate repetitive interactions—so every customer gets served.)

When making an investment in a new phone system that needs to integrate with other systems, the Switchvox system makes the most sense. Regardless of how your business changes and grows, your initial investment is always protected. Using standard IVR/XML scripting, you can easily connect your database and create steps to take your caller almost any direction you can dream without having to know anything about phones or phone system software! For example, a school might offer parents a custom absentee line to quickly report student absences or a company may route new callers to sales people but existing clients are routed directly to a customer success team automatically based only on the Caller ID.
As a part of branding and reputation of your business, one of the most underestimated details of your communication strategy is your company's voicemail greetings. Your business should be able to effectively explain your operating hours, right department to contact etc to your existing & potential customers without being boring or complicated.