Customer experience is today’s business battleground. At a time where it’s common for even the most established businesses to deliver poor service, incompetent support, and just outright bad communication, how do you stand out? As big companies fail in the customer experience department, doors open for small business owners and entrepreneurs to distinguish themselves.
This article is about the second main type of greeting – the voicemail greeting. All businesses should have professional voicemail greetings at the company level (i.e. your general business number), department level (e.g. customer service), and employee level, where applicable. It’s important that each of these voicemail greetings align with the brand and personality of your company to ensure that every caller has a consistent experience. Let’s dive in!

Liam Neeson has been acting for decades but it was his recent role in the hit movie Taken that caught the attention of a younger audience. A self-proclaimed “first fan ever,” politely asked Liam on The Graham Norton Show to record her voicemail message greeting. Being the great guy that he is, the star humbly complied but added a fun and unexpected close to the recording.
"[Auto-attendants] assist a business of any size in presenting a more organized, efficient, and, if necessary, more robust picture of itself,” points out Brandi Armstrong, Co-Founder of Telecentrex and blogger on evancarmichael.com. The right greeting can make the difference between a frustrated customer or a satisfied one.