To improve a a business voicemail greeting, keep these eight rules at the forefront of the creative process: Avoid turning customers off with overused and impersonal phrases like “your call is very important to us..." Avoid leaving customers unsure by not immediately telling them the business, department, and/or person they’ve reached. Avoid leaving customers confused with too many details and complications; just keep it simple. Avoid messages longer than 25 seconds. Do apologize for being unavailable at the moment. Do invite the caller to leave a message. Do tell the caller when they can expect a return call and actually follow through within that timeframe. Do tell the caller about any applicable alternative options of contact and information- website, live chat, email, social media, or emergency numbers. Voicemail Greetings 101
You might take this as a good sign: people have realistic expectations, and you don’t have to feel pressure to pick up the phone right away. But the reality is that this means people see phone calls as a big commitment. They’re setting aside a block of time just to ask a quick question. And the bigger the commitment it is to interact with your business, the fewer interactions you’re going to have.

If you have a main business phone number that’s shared with the customers or publicly listed, you’ll want to make sure it has a professional voicemail message to greet callers. Here are sample greetings you can use to help you craft your own.
I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. Obviously I need toupdate it. And if you haven’t changed your voicemail greeting in over a year, you’re likely in the same boat. After all, a professional voicemail recording boosts your credibility, makes you seem more competent, and encourages whoever’s listening to it to continue the relationship. A relatively unprofessional one — like mine, for instance — does the opposite: It encourages prospects, recruiters, and potential connections to run in the other direction. With that in mind, I’ve written 18 unique voicemail greetings for every situation. Pick your favorite, practice a few times, then record your new voicemail.