The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
Following the guest’s service at Charisma Inner Beauty in Wichita, Kansas, owners Robin and Bob Wolfe have an inspired way of following up: “To show our guests how much we appreciate them, our service providers are required to send a postcard to each new client. To connect the client to the experience they had in the salon, we spray the postcard with the Chakra Balancing Mist the client chose to experience during their service.”

First impressions matter, and even if someone is familiar enough with your business to get on the phone and reach out, that first call can have a big impact on how they perceive your business.
The best resumes stand out because of choice of words, not because of qualifications. Everyone who...