In 2020, ZipWhip surveyed 1,000 consumers and 1,600 businesses to learn about how they’re interacting on mobile devices. 32 percent of the consumers surveyed claimed they had texted a business and never received a reply. People remember those interactions. And they don’t care what your excuse is. If you ignored them or weren’t able to serve them through their preferred channel, they’re going to find a competitor who gives them what they want.
Your voicemail greetings give you an excellent opportunity to give your brand a personality and provide you with opportunities to make callers aware of special promotions or new products. The trick, of course, is to get your message across in a clear, concise, and professional manner.

Rather than waiting for a callback, open up additional channels of communication with your callers by inviting them to email. The most professional voicemail greetings often include an alternative method of communication.
A good voicemail greeting is short and professional, lets people know that you’ll get back to them, and invites callers to continue engaging with a call-to-action. You should also show your personality if you’re in an industry or role that allows that. If your industry is more conservative, however, you’ll want to keep humor and personal touches to a minimum. A greeting Your name Your company A simple explanation for missing the call (e.g. you’re away from the phone or are on holiday) A rough estimate of when you’ll get back to the person An alternative person to reach out to (if you’re out of office) An alternative mode of communication (if you prefer email or text) A call-to-action such as “Leave a message” or “Send me an email at [email protected]”