There are many reasons why there could be a difference here, and neither study has any public-facing information about their sample size or demographics. How long people are willing to wait (or if they’ll even wait at all) could certainly vary from one industry, age group, or region to another.
A good voicemail greeting is short and professional, lets people know that you’ll get back to them, and invites callers to continue engaging with a call-to-action. You should also show your personality if you’re in an industry or role that allows that. If your industry is more conservative, however, you’ll want to keep humor and personal touches to a minimum. A greeting Your name Your company A simple explanation for missing the call (e.g. you’re away from the phone or are on holiday) A rough estimate of when you’ll get back to the person An alternative person to reach out to (if you’re out of office) An alternative mode of communication (if you prefer email or text) A call-to-action such as “Leave a message” or “Send me an email at [email protected]”

In 2006, Google launched their click-to-call feature, allowing people to call a business right from the search engine results page. Seven years later, they checked in to see how and why people were using it. They surveyed 3,000 smartphone users between the ages of 18 and 74 and found that 59 percent of them chose to use click-to-call because they thought it would be the fastest way to get a response from the business.
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