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Virtual events are very much like many other kinds of meetings; only they take place over the internet. This technology allows visitors and businesses to collaborate, share information, connect with...

You’ve probably heard people argue that most consumers want to talk to a real person on the phone. Nobody likes speaking out loud to an auto attendant and trying to guess what it can understand. But according to ZipWhip’s survey of 1,000 consumers, there’s a different channel most people would prefer to use for customer service: texting.
In 2006, Google launched their click-to-call feature, allowing people to call a business right from the search engine results page. Seven years later, they checked in to see how and why people were using it. They surveyed 3,000 smartphone users between the ages of 18 and 74 and found that 59 percent of them chose to use click-to-call because they thought it would be the fastest way to get a response from the business.