Telling a quick joke or including a little more information can keep you safely within the 20-second timeframe while letting the caller understand a little more about you.
The basic rule of thumb is that callers should hear one of two things when they first connect with your voicemail — either an apology for not being able to answer the call or a “thank you” for having called. You can do both if you prefer, but keep it short and to the point.

My iPhone rings for 15 seconds – which is actually eight rings – before it goes to voicemail, but even that’s not long enough if I’ve put the phone down in another room or it’s zipped into a pocket in my jacket.
That way you'll get to know exactly what other people hear when they call your phone and one last thing I wanted to show you. If you don't see that play on record option on the bottom, you don't have visual voicemail. Set up on your phone and that's through your provider. So if you have at and T sprint T-Mobile or any other provider, you need to have visual voicemail.