Congratulations! You've recorded a professional voicemail greeting that your callers love. If you want them to keep loving it, you'll need to update regularly. Adding seasonal information and varying your message keeps your greetings fresh, which is especially important for businesses whose clients and customers call in on a regular basis.
Generally, people that call and leave messages are more likely to be ideal customers of your business. Your voicemail message is often not much more than a formality to the person calling.

Expand your message with 'We're sorry we couldn't take your call this time.' The inclusion of 'this time' or 'on this occasion' suggests that the voicemail is the exception rather than the rule.
Whether it’s an out-of-stock product, a canceled event, or social media snafu, there are times when your business may see an influx of frustrated callers. While it is important to address their concerns head-on, you may not be able to answer each call as it’s received. Make sure you use best practices for dealing with angry customers, and that your voicemail greeting sets the appropriate tone. Avoid defensive language, validate their concerns, and keep them informed as to how you are handling the situation.