Context does matter here. If the caller would reasonably expect you to answer the phone (such as if they were calling a store or other place of business), an apology for not being able to get to the phone makes the most sense.
VirtualPBX provides every extension owner in your company with custom routing. If the employee isn’t available, the call will go to the personalized business voicemail account for that employee as a result. In this way, each employee can have a business greeting for callers. Similarly, you can set up voicemail boxes for departments or your company as a whole. Even if the call goes to a phone that already has personal voicemail, we can make sure your business calls only go to your business voicemail system. People that call the employee’s number directly get personal greetings, those that go through VirtualPBX get a business greeting.

77% of people believe that a phone call is the most efficient way to get business done. But have you got the right call handling protocols in place?
This article is about the second main type of greeting – the voicemail greeting. All businesses should have professional voicemail greetings at the company level (i.e. your general business number), department level (e.g. customer service), and employee level, where applicable. It’s important that each of these voicemail greetings align with the brand and personality of your company to ensure that every caller has a consistent experience. Let’s dive in!