Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
While email and text support saw an increase in recent years, many customers, partners, and potential hires still prefer to call your company directly. When writing your voicemail script, include basic information such as a short greeting, your company name, an invitation to leave a short message, and the time frame in which the caller can expect a return call. If relevant, you may want to include your office hours, extensions for company departments, and the contact information for your office manager or HR department.

In 2011, I became a full-time sales coach and consultant. I push, challenge, and inspire top producing sales professionals to increase their income, manage their time, and love their career. I routinely help my clients achieve more than they thought was possible.
Even in today's fast-paced world, customers don't like being greeted with an automated message. According to the New York Times, callers of a certain age are put off entirely if they are answered by a voicemail instead of a real person.