What’s more, according to WP Beginner, “more than 88% of local searches on mobile devices end up in a phone call,” so you don’t want to be caught off guard when a customer calls!
When your business is closed for vacation or holidays, it’s imperative that you set appropriate expectations for a callback and to provide an alternative coverage option, if available. The following greeting accomplishes this succinctly.
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As a bonus, here is an example of our own holiday voicemail greeting here at OpenPhone:
Turn this feature on via the account center to hide your name and number on all calls you make. You can also hide your number on a per-call basis by dialing *6 7 before making a call.
Information: Your business voicemail should provide all the information the caller needs. ...Validation: A great professional voicemail greeting should thank the caller for their call and apologize for missing it. ...Motivation: The aim of a professional voicemail is to keep the caller on the line long enough to listen to your message. ...
The most professional voicemail message should include a formal tone and specific instructions. For example, you may say “Hello, you’ve reached [your name], [job title] at [business name]. I’m sorry to have missed your call. Please leave your name, contact information, and reason for calling so I can get back to you promptly.”
A relatively unprofessional one — like mine, for instance — does the opposite: It encourages prospects, recruiters, and potential connections to run in the other direction.
Practice your spiel so you can speak with authority. This lets the caller know how confident, qualified, and prepared you are. The goal is to sound like you’ve been doing this for years, not a few minutes.
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To maintain a seamless voice mail experience, follow instructions in the voice mail reminders and the direct mail letter. (Note: You will need to renew and document existing voice mail messages.)
Sometimes, you need to step away from work and live a little! This is perfectly okay, but make sure you leave a well-recorded voicemail greeting to keep your customers happy and content. Read these two examples of professional vacation greetings.
Type of project (business voicemail, text to speech, voice recognition, help lines, etc);Number of words in the finished/approved text;Number of files;File format preferred (mp3, wav).
e. Never Assume Anything: Phrases like “You Know What To Do,” “Sing Your Song at the Beep,” and others mentioned above are awful to leave in your greeting. For the sake of universality and comprehensiveness, NEVER assume the caller knows what to do. Lay it out clearly. f. Leave a Message: This phrase, by itself, will not do. It’s imperative for users to identify themselves in their greetings. Callers need to know they’ve reached the right person. g. Disregard Lethargy: If you’re not excited about your greeting, why would anyone else be? Never display a lack of enthusiasm in your greeting as it could turn callers off to both you and your business. h. Speak Clearly and Never Slur: Callers need to understand your every word; therefore, mumbling, slurring, and all other detractions of speech should never be recorded. d. Be Creative Without Sacrificing Quality: Callers know how voicemails work–i.e. leave a number, message, etc. While you want to be clear, it’s important not to be contrive or redundant with your message. Creativity can help users to differentiate themselves, as well as intrigue callers. While users should avoid the tropes of creativity listed above, it’s definitely good to think outside the box. That being said, scripting and practice can help users to experiment more with their greeting–ultimately allowing for more unique and creative approach. e. Speak With Diction: It’s important to present one’s self as an authority without alienating callers. As such, it’s crucial to articulate and speak with clear diction. “ if your voice recording has you stumbling over words and speaking haltingly, it does not convey confidence and competence,” states Ron Sellers of Grey Matter Research & Consulting. Remember, this greeting represents you; therefore, you want to appear collected and professional, as well as welcoming. To do this, one must carry themselves well through their recorded message. f. Account for Timeliness: Your message should be concise. No caller wants to be sitting through a rant/diatribe of redundant statements. Your greeting should flow without dragging. Inversely, one doesn’t want to be terse, either. Engage callers with a simplified approach laden with creativity. h. Account for Quality: Aside from speaking clearly, users want to eliminate any noise in the surrounding environment. The quality of the greeting is just as important as what’s being said in the greeting itself. As such, one doesn’t want to undermine a great message with poor quality. i. Courtesy, Tastefulness, & Tact: This is pretty self-explanatory and straight forward–NEVER be rude. Being light-hearted and humorous is very different from being obnoxious and/or abrasive. Again, these tools can be helpful if utilized properly, but not everyone perceives humor the same way. So play it safe. The last thing your voicemail greeting should do is offend a caller. k. Provide Options: if you’re part of a bigger company, it might be good to offer caller options. For example, allow a menu to defer callers to a colleague or co-worker in your absence. This can help show callers you care about their well being. Another option might be offering different modes of communication–i.e. email, fax, etc. In offering users diversity, contact may be much easier to maintain.
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We look forward to hearing from you and helping you improve your English pronunciation and spoken English.
Editor’s Note: The article is part of the blog series Grow Your Business brought to you by the marketing team at UniTel Voice, the virtual phone system priced and designed for startups and small business owners.