Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
If your business is closing on one of its normal operating days for a holiday, or is dealing with an emergency or unforseen situation, you should update your after hours announcement to avoid confusion.

-(Very long pause) Wait! Please don’t hang up! I want to hear what you have to say.
A great way to incorporate a fun voicemail greeting in today’s age is re-writing the lyrics to a current billboard topping hit. Ellen DeGeneres did just that when she asked Adele for a little favor; to sing a little ditty inspired by the number one song, “Hello.”