This article is about the second main type of greeting – the voicemail greeting. All businesses should have professional voicemail greetings at the company level (i.e. your general business number), department level (e.g. customer service), and employee level, where applicable. It’s important that each of these voicemail greetings align with the brand and personality of your company to ensure that every caller has a consistent experience. Let’s dive in!
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Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
Being personable is key in having your caller look forward to receiving your callback. To do this, use different intonations in your voice to convey enthusiasm.