Voicemails don’t necessarily have to be monotonous or extremely jazzy or funky. What you’re looking for is a balance between the two. Whenever I call someone and their voicemail greeting is playing, it tells me a lot about who they are, as a person. Which is why, you’ve got to put a little bit of “you” when it comes to voicemail. And the best part about all of this is, since you couldn’t come to the phone, at least the callers are having a good time listening to the message.
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That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.
The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.