Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
Keep it Brief. Time is money in business, so if your voicemail is long, chances are the caller will simply disengage before the cue to leave a message even sounds. Keep your voicemail short. The most should be around 30 seconds, and even that’s pressing it. We’ve grown into a country where our attention span can last only about 10 seconds in some cases, so keep it short, brief and to the point. Persuade and Engage the Caller. If someone calls your business, they already have an intention. It’s the quality of your voicemail that plays a factor if they consider you a company they’d like to deal with. This is your chance to motivate someone to engage in a meaningful conversation with you. If your voicemail is shoddy, chances are they’ll hang up, or lose motivation to continue the call. In other words, your voice mail must engage and entice someone to the point that they care enough to leave you a message.

There you have it, a basic introduction into how to write the best voicemail greetings. As you have seen, they’re not as easy as you’d think, but once you get comfortable with the type of information required by each, writing and recording your own should be a piece of cake. If you’ve tried to write one yourself and still don’t ‘feel you’ve captured the right essence, then please look at one of our voicemails greeting templates. When it comes to recording it, remember to rehearse your script and speak clearly. If you don’t care for your own voice, then have someone else record it, or hire a professional voice actor. Remember, there are also free audio editing software programs like Audacity, where you can manipulate your recording until you get exactly what you want.
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