It might be a short voicemail message that you’re recording, but you do want to make sure you hit all the bullet points. It also helps to speak eloquently over the phone and that works better when you are prepared with what you’re about to say. You are trying to sell yourself in this message so put your best foot forward. If you practice and write down what you’re going to say, you can get rid of all the awkward pauses, ums, and stumbling over words.
“Voicemail is a highly available, affordable, easy-to-use tool that can be leveraged in many ways to help businesses manage their communication needs,” says Holly Hinze, director of Commercial Products for Spectrum Business. “Business owners may not always be available to answer live calls, which makes voicemail still a necessary function,” says Hinze.

For a business that deals in lead generation, every single contact counts. You never know if the next call on your phone might be a high-quality lead.
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