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Because telephone calls are far more likely to reach you than scheduled appointments, the organization must have a system in place to intercept incoming calls to ensure they are turned into actual leads. A customized voicemail transcription for business calls directly affects the way customers perceive your brand. It sets the tone for every conversation that follows and is often the first contact with your brand for a potential customer. All of this builds on the power of the voice to build on your customers' relationships. The immediate resolution for any issues with transcripts of voicemails in hand lets small business owners keep on top of any client experience, maintain a pleasant presence, and remain coordinated.

Voicemails need to maintain a professional consistency that’s aligned with the entity it’s representing. That said, the structure can vary depending on the situation. There’s no template set in stone. In fact, trite and generic should be off the table. The goal should be a balance of uniqueness and practicality.
If you’re out of the office, a voicemail greeting will essentially act as the first line of communication between you and clients or potential clients. So of course, this could be a great opportunity to add a hint of personality, while of course still remaining as professional as possible. That doesn’t mean you can’t have some fun with it!