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Sound upbeat in your message. When recording, be sure to say your message with a smile on your face. It’s obvious when people aren’t happy in their message. Since your work revolves around keeping happy customers, do your part by keeping a happy-sounding voicemail message.

I know you're out there. I know that you're afraid. You're afraid of us. You're afraid of change. I don’t know the future. I didn't come here to tell you how this is going to end, I came here to tell you how it’s going to begin. I'm going to hang up this phone, and then I'm going to show these people what you don’t want them to see. I'm going to show them a world, without you. A world without rules and controls. Without borders or boundaries. A world where anything is possible. Where we go from there, is a choice I leave to you.
Friends and colleagues speak to each using first names only. So do people of authority. They do not call each other and leave voicemail messages asking for Mister, Miss, or Mrs. Therefore, when you call a person you want to do business with and you leave a voicemail message, refer to them by their first name only. Don't say mister, miss, or misses. Don't say their last name. Begin your voicemail message by saying only "hi/hello" followed by the person's first name. Or, you can even forget the "hi/hello" and just say the person's first name. That is how you show confidence and authority and separate yourself from weak salespeople.