According to Gartner Research, more than two-thirds of companies compete for business today primarily based on customer experience – up from only one-third back in 2010. Knowing this, it should not surprise you that customer-centric companies are 60% more profitable than companies that are not.
As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.

“You’ve reached Bernice’s phone. I’m getting a tooth pulled on Tuesday and don’t feel like talking. In fact, I’ll probably sleep for about four days after the procedure. Tooth resorption is not a joke, friends. Ain’t nobody got time for that. Let your human brush your damn teeth, even if it feels like you’re about to DIE by way of tiny toothbrush. Also, I’ll be accepting gifts of gravy in the days following the extraction.”
6. I can’t come to the phone now because I have amnesia and I feel stupid talking to people I don’t remember. I’d appreciate it if you could help me out by leaving my name and telling me something about myself.