"John, this is Mark from Pinnacle. I've been working with Steve at JKY industries and It's urgent that I talk to you. You can reach me at 123 (pause 2 seconds) 456 (pause 1-2 second) 7890. That number again is 123.....456.....7890." Hangup.
I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. Obviously I need toupdate it. And if you haven’t changed your voicemail greeting in over a year, you’re likely in the same boat. After all, a professional voicemail recording boosts your credibility, makes you seem more competent, and encourages whoever’s listening to it to continue the relationship. A relatively unprofessional one — like mine, for instance — does the opposite: It encourages prospects, recruiters, and potential connections to run in the other direction. With that in mind, I’ve written 18 unique voicemail greetings for every situation. Pick your favorite, practice a few times, then record your new voicemail.

That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.
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