Friends and colleagues speak to each using first names only. So do people of authority. They do not call each other and leave voicemail messages asking for Mister, Miss, or Mrs. Therefore, when you call a person you want to do business with and you leave a voicemail message, refer to them by their first name only. Don't say mister, miss, or misses. Don't say their last name. Begin your voicemail message by saying only "hi/hello" followed by the person's first name. Or, you can even forget the "hi/hello" and just say the person's first name. That is how you show confidence and authority and separate yourself from weak salespeople.
I have a confession to make: I haven't recorded a new voicemail greeting in nearly a decade. Since then, I've (hopefully) become more articulate, poised, and self-assured. But hear my voicemail recording, and you'd think I was still new to the work world, a little unsure of myself — and probably not an authority.

"Hello, you've reached [name] at [company]. I'm unable to come to the phone right now. Leave your name and number, and I'll return your call as soon as I'm free. Thank you."
I love it! Every time I hear something like this and realize that there really are terrible sales people out there – doing stuff like this – it gives me huge encouragement. I’m sure I make mistakes, who doesn’t, but wow!!!