About the AuthorLenny Zeltser develops products and programs that use security to achieve business results. He is the CISO at Axonius and Faculty Fellow at SANS Institute. Lenny has been leading efforts to establish resilient security practices and solve hard security problems for over two decades. A respected author and practitioner, he has been advancing tradecraft and contributing to the community. His insights build upon real-world experience, a Computer Science degree from the University of Pennsylvania, and an MBA degree from MIT Sloan.
As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.

Hello. This is Mark and Nathan's phone. We're not here right now, but the phone is.
Your voicemail greeting can make a positive or negative impression on people. By considering your target audience and tone, you should be able to keep it positive. Length: Don’t make people wait minutes to leave a message. Apologies: If people expect your to be available, apologize for missing their call. Set expectations: Let people know when they may receive a callback, but be realistic. Accuracy: If you change your voicemail for things like holidays, be sure to update it when needed. How do You Set Up a Business Voicemail?