Friends and colleagues speak to each using first names only. So do people of authority. They do not call each other and leave voicemail messages asking for Mister, Miss, or Mrs. Therefore, when you call a person you want to do business with and you leave a voicemail message, refer to them by their first name only. Don't say mister, miss, or misses. Don't say their last name. Begin your voicemail message by saying only "hi/hello" followed by the person's first name. Or, you can even forget the "hi/hello" and just say the person's first name. That is how you show confidence and authority and separate yourself from weak salespeople.
Employees’ expectations of privacy for the mobile devices they own and use for work don’t match up with reality, according to a survey of 2,997 workers in the U.S., the United Kingdom and

Many busy businesses utilize auto attendant greetings to make a great first impression, however, if your business relies on the personal touch of a live receptionist, it is important to have a plan in place when that position is unstaffed. Make sure your voicemail greeting contains the useful information that your receptionist would normally provide. This could include: location & directions, office hours, website URL, or social media info, as well as any pertinent company information.
First you need to know how much time your phone system or provider allows for the duration of the greeting. Some are 30 sec some are longer. Then you need to have a few ideas of what you want to say, or ask your callers.