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If you are my parents, please send money. If you are my friends, you owe me money.

Friends and colleagues speak to each using first names only. So do people of authority. They do not call each other and leave voicemail messages asking for Mister, Miss, or Mrs. Therefore, when you call a person you want to do business with and you leave a voicemail message, refer to them by their first name only. Don't say mister, miss, or misses. Don't say their last name. Begin your voicemail message by saying only "hi/hello" followed by the person's first name. Or, you can even forget the "hi/hello" and just say the person's first name. That is how you show confidence and authority and separate yourself from weak salespeople.
It’s the way that people contact you when you are busy with other clients or customers, and cannot get to the phone. It is often the customers or clients first impression of your business or brand, you need to leave a great impression. The worst thing is for a first time caller, or even a returning customer, to get a short blurb like “Leave a message i’ll call you back”. Or, just a beep after the ring.