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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.

For those with voicemail greetings that get changed about as often as a new president is elected, know that this is doing a serious disservice to the caller-recipient relationship. It signals to callers that the business is anything but an authority, most likely not very detail oriented, and has questionable overall credibility and competency. Those aren’t traits that any business wants to associate itself.
You’ll want to have your office hours in the voicemail so that cleaning customers know when they can connect with you. You don’t have to always be available during all of those times, it’s just the possibility you’ll actually pick up your phone or will be able to give them a call back during those hours. Adding in office hours makes your business sound much more professional. It’s the sign of a more established, well-run company to have business or office hours.