Last but not least a slogan or branding: this is really more important for new customers and people that are calling or leaving a voicemail for the first time rather than returning ones (though it helps a little with them too!). A catchy phrase makes it easier for people to remember your name and recognize you when you give them a call back.
The above section details types of phrasing to avoid; however, it doesn’t detail what users should NOT say on their greeting. Though this is a bit loaded, as there are hundreds of combinations of things one shouldn’t say, there are some key components users should ALWAYS avoid. a. Forget About Slang: You should strive to be as professional and welcoming as possible in your greeting. While this may steer you towards using slang, in an attempt to make callers comfortable, it’ll most likely work against you. As a professional, your demeanor, tone, and speech should be clear cut and well articulated. Using slang undercuts this and works against you. b. Don’t Even Think About Profanity: This is a no-brainer. Never, under any circumstances, curse in your greeting EVER! c. Keep Your Sentences Clean, Don’t Ramble: Introduce yourself and give your caller specific direction. Avoid long diatribes detailing tangent thoughts. Keep it simple and quick. d. Always Return Your Calls: It’s important for callers to feel they are valued. Nothing dissolves this quicker than a greeting that doesn’t stress this. For example, “I’ll call you when I can,” “If I don’t return your call, please call back”—these phrases are terrible and completely destroy any good will you may have with a caller.

On the other hand, a stellar professional voicemail is more than just a way to ensure callers are heard. It’s actually a gateway to encourage recruiters, clients, connections, venders, and other callers to continue forward with the first step in developing a business relationship, which is them making contact. The power of the right voicemail greeting is the caller actually staying on the line to leave that contact information or gain access to an alternative contact point.
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