Choose words and expressions that complement your business, brand and industry. As an example, a construction company would use words and expressions that convey high quality and solid workmanship; while a florist would use sensory descriptions that arouse smell and beauty.
If you’re going to start with a common statement such as ‘Your call is important to us’ and the other statements you have heard, your prospects are going to walk away.

I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself — and probably not an authority. Obviously I need toupdate it. And if you haven’t changed your voicemail greeting in over a year, you’re likely in the same boat. After all, a professional voicemail recording boosts your credibility, makes you seem more competent, and encourages whoever’s listening to it to continue the relationship. A relatively unprofessional one — like mine, for instance — does the opposite: It encourages prospects, recruiters, and potential connections to run in the other direction. With that in mind, I’ve written 18 unique voicemail greetings for every situation. Pick your favorite, practice a few times, then record your new voicemail.
Professionally recorded messages are the prefect addition to any 1300 number set-up. Use one or a combination of recordings to boost your business image and make a great first impression.