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Adam Boalt, CEO of LiveAnswer, a provider of phone support services for small and midsized businesses, puts the voicemail abandonment rate at between 50 percent and 75 percent, depending on the type of business.

Cell phone voicemail greetings are generally more personal and casual than office phones. Consider a greeting like “Hello, you’ve reached [your name]’s cell phone. I can’t take your call at the moment, but if you leave a brief message, I’ll get back to you as quickly as possible.”
While email and text support saw an increase in recent years, many customers, partners, and potential hires still prefer to call your company directly. When writing your voicemail script, include basic information such as a short greeting, your company name, an invitation to leave a short message, and the time frame in which the caller can expect a return call. If relevant, you may want to include your office hours, extensions for company departments, and the contact information for your office manager or HR department.