One of the skills I have developed over my 29-year career is a unique aptitude to quickly and accurately read people. My ability to select the right people with which to do business has played an important role in my professional success.
Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.

What’s more annoying than being unprepared? Doing business with someone who is. In other words, don’t wing it — practice your script, speaking slowly and annunciating each word.
“Hi! You have reached [your business]. All of our staff are currently busy helping other callers. We understand how valuable your time is, and rather than keeping you on hold, we will make sure to call you back.Be sure to leave us a detailed message with your name and number. We will return your call within two business hours. Thanks!”