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Write down your message before you record it. When reading it back, ask yourself: Does it make sense? Does it contain the right information? Is it grammatically correct? Is it clear? Is it positive and polite?
The basic rule of thumb is that callers should hear one of two things when they first connect with your voicemail — either an apology for not being able to answer the call or a “thank you” for having called. You can do both if you prefer, but keep it short and to the point.
If you find that your business voice message is running a bit long, break it down into sections and decide which parts you can cut out to reduce the message’s length.
No one wants to listen to an unenthusiastic message or do business with an individual who appears unenthusiastic about their business. That’s boring! Put some passion into your tone so you sound inviting to your customers. It may even help to smile as you record your voicemail. The first impression you make with a potential customer may very well be your voicemail, so make it count!
If you’re rarely in the office and don’t use a mobile cell phone app to receive calls, be sure to provide alternatives so that customers can still receive the support they need.
Other surveys show different numbers. Speech technology vendor Nuance Communications recently conducted a survey with Research Now and discovered that 95 percent of those polled find text messaging more convenient than voicemail.
The phone you use to record your greeting – and your surrounding – can turn your carefully scripted greeting into an unprofessional mess. Background noise is terribly distracting, so choose a quiet room or parked car to make your call. Landlines, or a “wi-fi enabled” cellphone call, can provide much better connection quality than a standard cellphone. If you must use a cell phone, be sure to use a high-quality headset for the best clarity.
While covering all of the relevant information, aim to keep your voicemail to about 20 seconds. You definitely should not ever record a business voicemail longer than 30 seconds, and anything less than 10 seconds will typically mean that you are either speaking too quickly or aren’t providing all of the required information.
Since I pride myself in being responsible, if I don’t receive a return call I have to assume I wrote down wrong number. If I were irresponsible I would just blow it off and not care. But if I wrote down the wrong number I have a responsibility to get a hold of this person. This extra work combined with wondering if it’s the right number, leaves a bad taste in my mouth.
The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.
Obviously, I need to update it. And if you haven't changed your voicemail greeting in over a year, you're likely in the same boat.
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Expand your message with 'We're sorry we couldn't take your call this time.' The inclusion of 'this time' or 'on this occasion' suggests that the voicemail is the exception rather than the rule.