The above section details types of phrasing to avoid; however, it doesn’t detail what users should NOT say on their greeting. Though this is a bit loaded, as there are hundreds of combinations of things one shouldn’t say, there are some key components users should ALWAYS avoid. a. Forget About Slang: You should strive to be as professional and welcoming as possible in your greeting. While this may steer you towards using slang, in an attempt to make callers comfortable, it’ll most likely work against you. As a professional, your demeanor, tone, and speech should be clear cut and well articulated. Using slang undercuts this and works against you. b. Don’t Even Think About Profanity: This is a no-brainer. Never, under any circumstances, curse in your greeting EVER! c. Keep Your Sentences Clean, Don’t Ramble: Introduce yourself and give your caller specific direction. Avoid long diatribes detailing tangent thoughts. Keep it simple and quick. d. Always Return Your Calls: It’s important for callers to feel they are valued. Nothing dissolves this quicker than a greeting that doesn’t stress this. For example, “I’ll call you when I can,” “If I don’t return your call, please call back”—these phrases are terrible and completely destroy any good will you may have with a caller.
Features like Call Waiting, Rollover Hunting, and Call Queue with Music On-Hold ensure your customers never get a busy signal.

"Everyone is looking for instant gratification, and if you can't provide that...a lot of times they'll simply hang up," he says. "Companies are losing a lot of business opportunities because people are not leaving them messages. "
Generally, people that call and leave messages are more likely to be ideal customers of your business. Your voicemail message is often not much more than a formality to the person calling.