Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
42. Hi, you’ve reached [X company]. Our team is currently out of the office or assisting other customers. Leave your name, number, and a brief message so we can direct your call to the proper team member when we return.

Of course, your phone rang because someone wanted to get in touch. They got your voicemail because you were busy or just not there. If you section off a block of your day to check voicemails, let the caller know so they can expect a time for you to return their call. People will leave more details if they know someone will check it later.
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