A good voicemail greeting is short and professional, lets people know that you’ll get back to them, and invites callers to continue engaging with a call-to-action. You should also show your personality if you’re in an industry or role that allows that. If your industry is more conservative, however, you’ll want to keep humor and personal touches to a minimum. A greeting Your name Your company A simple explanation for missing the call (e.g. you’re away from the phone or are on holiday) A rough estimate of when you’ll get back to the person An alternative person to reach out to (if you’re out of office) An alternative mode of communication (if you prefer email or text) A call-to-action such as “Leave a message” or “Send me an email at [email protected]”
Your voicemail, which gets heard every single time someone doesn’t manage to reach you on the phone, is a prime opportunity to be marketing to your customers.

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It’s as much a truth with residential phone service as it is with business communications, though those numbers are much lower. Voice over Internet Protocol (VoIP) phone service provider Vonage reported in April that voicemail deposits among its residential customers had dropped by 8 percent since October 2013, and retrieved messages were down 14 percent.