There are three parts to a perfect on hold message: the script, the speaking tone and the written tone. And of course, there is also the music, which plays a big part in representing your business brand.
Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.

However, do not waste the caller’s time. They may hang up if they are forced to listen to a needlessly lengthy and uninteresting voicemail greeting.
You may be tempted to just record the message and be done with it. Remember, however, that this message will potentially leave a lasting impression on first-time callers. Take a little time to practice your speech, pronunciation, and tone of voice. You want to sound your best!